Director of Technology
Smith & Associates Real Estate Tampa, FL | 2013 – present
Responsible for the creation, maintenance, and promotion of Smith’s digital brand presence including multiple company websites, blog, social media, intranet, and all digital advertising efforts – from social advertising to email marketing and retargeting campaigns. Provide assistance to agents in developing their own online marketing strategies including website customization, social media maintenance, and digital advertising opportunities. Oversee the company’s IT services, technology-related products, services, software and assets. Provide IT support and technology training for the company’s 275+ real estate agents and 40 staff members throughout 5 Tampa Bay office locations.
CRM & ROI Manager
Active Website Denver, CO | 2011-2013
Increased client adoption of existing product line by 56%, successfully launched new platform, implemented numerous system upgrades, improved documentation, increased client satisfaction through stabilization of product line, and traveled nationwide providing consulting and training services on best practices in lead management.
Smith & Associates Real Estate Tampa, FL | 2007-2011
Oversight of all web & technology initiatives including lead management and social media presence. Managed deployment of new website, developed first set of branded e-mail campaigns, streamlined statistical reports, transitioned to paperless cloud environment, created and hosted educational programs.
Outside Sales Representative
Carpet Crafters Rug Company Tampa, FL | 2006-2007
Determined marketing needs and created programs increase client base and drive sales. Successfully increased sales levels dramatically. Created marketing plan including website, created boxed sample program, increased client contact through promo/educational seminars.
MediaLab Tampa, FL | 2006
Supervised over $1M in projects annually for residential builders seeking marketing materials. Managed implementation and product delivery while ensuring quality standards were consistently met. Developed new data management system to streamline file storage.
Executive Asst. to Area President
Alltel Communications Tampa, FL | 2004-2005
Provided administrative support to Area President and managed day-to-day business for the local administrative office and South East region. Developed new sales trending reports, successfully managed market workforce levels, planned and facilitated numerous events, meetings, and conferences.
Indirect Agent Coordinator
Alltel Communications Tampa, FL | 2003-2004
Served as a liaison between Alltel and external Indirect Agent Program participants. Developed and implemented new agent training program, ensured rapid time to market on all new roll-outs.
Alltel Communications Tampa, FL | 2002-2003
Managed wireless communications inventory for two southeastern market areas. Managed inventory during software transition with no stock-outs.
Alltel Communications Tampa, FL | 2001
Managed a Wireless Vending Conversion project for Coca Cola vending machines and supervised 12 field installation technicians. Project completed prior to deadline and under budget.
Alltel Communications Tampa, FL | 2000-2001
Handled all day-to-day business for 70+ Alltel Consigned Agent Locations. Standardized weekly/monthly inventory reports.