Website Traffic
Increases by Type
Traffic on smithandassociates.com increased greatly between 2013 and 2016, following the launch of the site’s redesign in 2014. Increases were seen in all areas and coincided with a significant 106% decrease in bounce rate.
Increases by Source
Increases in traffic were seen across multiple sources between 2013 and 2016, due both to the site’s redesign and other digital marketing efforts. The largest increase was seen from efforts on social media.
Blog Successes
Between 2013 and 2016, the blog saw incredible increases in readership. Its focus on local content for both community outreach was extremely successful. The blog succeeded in continually driving a fresh consumer base to the site, with 80% of its audience coming from new users.
Blog Page Views
%
Increase in Readership
Top 5 Article Views
%
New Visitors
Retargeting Efforts
While the historical retargeting campaign did achieve its goal in directing return visitors to the site, its content was generic in nature and results were lackluster.
The campaign was retooled with segmented consumer audiences based on area of interest with graphics to match.
Adding personalization to the campaign resulted in more pages per session on return visits and a 600% increase in goal conversion rates.
Previous Campaign
Pages/Session
%
Goal Conversion Rate
New Campaign
Pages/Session
%